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Twitter Tests Analytics Features For Users

Twitter Tests Analytics Features For Users

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Update: Several readers have noted that the option to see analytics on tweets is no longer available, though there appears to still be an option to review analytics about your followers.A rep for the company confirmed that Twitter has “experimented” with rolling out the analytics feature to more users, but declined to provide further details.

“We’ve been experimenting giving the analytics feature to a small groups of users outside our advertising clients,” the rep told Mashable. “We’ve been happy with the response thus far, and will determine next steps after the conclusion of these tests.”

Twitter previously appeared to grant users free access to a comprehensive analytics dashboard showing the number of retweets, favorites, and click-throughs each tweet receives — a metric that average users didn’t have access to before.

These tools already existed, but this was the first time Twitter made them free and available to all users, according to The Next Web, which was the first to report the change. Twitter did not respond to multiple requests for comment.

To access these features, simply log in to your account on Twitter’s advertising page. There, you’ll see an option in the top left to view analytics for your timeline activity, which displays the performance of your recent tweets.

You’ll also see an option to review analytics on your Twitter followers, which breaks down their interests, locations and gender, and charts out follower growth.

Other third-party Twitter services provide some of this information, like Klout and Favstar, but none seem as comprehensive, and none are built right into Twitter.

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